M-buzz.com will go live Oct. 2.

Sony Ericsson and Sony/ATV Music Publishing have entered into a partnership to showcase the publisher's artists and bands through a new mobile promotion space to break new and developing artists.

Called M-BUZZ, Sony Ericsson is complementing its music offerings of Walkman phones, services and accessories. M-BUZZ will enable music fans everywhere to experience featured artists’ full tracks, videos, biographies, gig schedules and other content.

M-BUZZ will initially showcase a limited number of artists and bands each month hand-picked from Sony/ATV's worldwide roster, offering downloads to the phone. New commercial aspects expected to be developed later as additional features will then be incorporated into the M-BUZZ space.

“Sony/ATV Music Publishing is always looking for new and compelling ways to promote our artists and songwriters,” says David Hockman, Sony/ATV chairman/CEO. “This partnership with Sony Ericsson gives our musicians and writers unprecedented exposure to music fans around the world, and we are very pleased to join with Sony Ericsson in bringing this unique music channel to consumers.”

The first phones offering M-BUZZ will be the W850 and W950 Walkman phones announced earlier this year and scheduled to ship in European, Asian and Latin American markets during the second half of 2006. Artists on M-BUZZ at launch will include Kish Mauve, Embassy, Dirty Perfect, FKLV, Iggy, the Head Set, Bobby Kray, Anjulie, Lights and Monte Rosa.

“Today’s announcement is another great example of the cooperative spirit that exists between Sony Ericsson and other Sony Group companies, which gives us a unique opportunity to bring appealing, innovative content to our mobile phones,” says Miles Flint, president of Sony Ericsson. “M-BUZZ enables music fans not just to hear new, unsigned acts, but also to find out more about the musicians through interviews, home movies and more, creating a new mobile music experience.”

“M-BUZZ is all about breaking new artists; it’s about giving tomorrow’s stars, the artists that have not yet been picked up by major record companies, the exposure they deserve and the possibility for them to reach a wider audience," says Martin Blomkvist, head of content acquisition and partner management at Sony Ericsson.

m-buzz.com will go live on Oct. 2. Downloadable content will be made available, in a phased approach, in 20 markets, which already offer secure full track over-the-air music download services through Sony Ericsson’s PlayNow service.