Elton sets Sydney Entertainment Centre record.

Elton John is poised to set a new record for the greatest number of performances at the Sydney Entertainment Centre.

Promoters Michael Chugg Entertainment today (Oct. 4) announced a third Sydney show on his "Captain & The Kid" tour for Dec. 1. It will be the British superstar's 40th date at the 12,400 capacity venue. John is already booked to play there on Nov. 28 and 29.

The record-breaking tally, made over 12 concert tours, represents a gross of A$36 million ($27 million), says Michael Jacobsen, CEO of Arena Management, which operates the 23 year old venue.

"Elton is the highest grossing act ever for the Entertainment Centre," Jacobsen told Billboard.biz. "We greatly value his loyalty to the venue over the course of his visits to Sydney, and we sincerely congratulate him on breaking the SEC performance record."

The previous record of 39 shows was set in 2003 by veteran local singer John Farnham on his "The Last Time" tour for Talentworks.

Dire Straits hold the record for most consecutive concerts at the SEC with 21 shows on their 1986 "Brothers In Arms" tour for Michael Coppel Presents.

"Once again, Elton shows he is much loved Down Under, with ticket demand as hot as ever," Chugg said in a statement.

As it did with Farnham, the SEC plans to commemorate the new record with a VIP room named after him, to be filled with "hundreds of thousands of dollars" worth of Elton costumes and signed photographs, Jacobsen said. John will officially present the room during his tour.

John first performed at the venue on March 16, 1984. A month before, he made headlines worldwide when he announced his intention to marry recording engineer Renate Blauel at the start of that tour, in support of his "Too Low For Zero" album.