No one in the music industry can fail to have noticed that the climate is changing. The arrival of the Internet and its incredible potential for reaching people through social networking sites is alre

No one in the music industry can fail to have noticed that the climate is changing. The arrival of the Internet and its incredible potential for reaching people through social networking sites is already changing the shape of the business. In the past, artists had no option but to sign up to record companies in order to reach an audience. By the time you made your debut on the radio or TV, you already had a publisher, a manager, a lawyer and a record label that owned the rights to your material. The Internet is challenging that model.