The annual South By Southwest Music Conference (SXSW) in Austin, Texas, has selected the Who's Pete Townshend as its keynote speaker this coming March.

Townshend will speak on the evening of the event's first day, Wednesday,
March 14, 2007.

Townshend has been touring with the Who in support of the recently-released album "Endless Wire" (Universal). The veteran guitarist will also perform in Austin with longtime partner and artist Rachel Fuller.

The keynote marks a change from years past for SXSW, when the opening speech was previously held Thursday morning. The music portion of SXSW will run from March 14, 2007, through March 18, 2007.