Colombian rock star Juanes is launching a new record label in partnership with Universal Music.

4Js is a joint venture between Juanes and Universal Music Mexico. The label will be distributed worldwide by Universal Music. 4Js has four Colombian acts signed to its roster and plans to officially launch in the first quarter with a release by iconic folk singer/songwriter Octavio Mesa.

Like Surco, the joint venture between Universal and producers Gustavo
Santaolalla and Anibal Kerpel (to which Juanes is signed), 4Js will not be a stand alone label but more of an A&R and production entity. Headed by
Juanes, the label will focus on pinpointing talent from Colombia and the world.

The notion of a label is something Juanes had contemplated from his early days as an indie act in Colombia. "I was always interested not so much in the industry side of things, but in being able to put people together and create music," he told Billboard.

Given Juanes' huge commercial success, coupled with growing interest in
Colombian talent, Jesus Lopez, chairman for Universal Music Latin
America/Iberian Penninsula, green-lighted 4Js.

"It gives us great pride to place our artistic strategy in Colombia in
Juanes' hands, and that's why we've created 4Js," Lopez told Billboard.
4Js' other acts are rock band Tr3s de Corazon, and singer/songwriters Jimena Angel and Susy.