No stranger to the world of brand marketing, Mariah Carey now adds Italian fashion brand Pinko to her resume. The global superstar is the new spokesmodel for the London-inspired fashion house.

Michelangelo Di Battista lensed the ad campaign, with art direction handled by Giovanni Bianco. The images will be seen throughout Pinko's 750 stores worldwide, including its flagship store in London as well as in Pinko shops in department stores like Harrods and Selfridges.

According to Carey, who is in the midst of shooting the film "Tennessee" with Lee Daniels (the producer behind "Monster's Ball," "The Woodsman"), she first discovered the Pinko brand during one of her many trips to Capri, Italy. In fact, she says it was while recording the multimillion-selling album "The Emancipation of Mimi."

Not one to shy away from fashion, Carey says she "immediately became a huge fan of the brand, and I bought almost everything in the store." Now that Carey is working with the brand, she says she is "beyond excited. I'm really looking forward to our new venture together."

Pinko has previously featured supermodels Eva Herzigova, Naomi Campbell and Elle Macpherson in its campaigns. This time around, Pinko president/founder Pietro Negra says that, in addition to wanting a famously beautiful woman, it was time to feature a musical artist. "Music is the greatest channel of communication," Negra explains. "It reaches across the generations, perfectly reflecting the Pinko brand's goal: to design clothes for women of all ages."

The campaign kicks off Feb. 15 with a cocktail party at Pinko's flagship store in London. Carey will be in attendance, dressed head to toe in -- what else? -- Pinko.