Converse continues the product launch of NBA star Dwyane Wade's newest signature shoe, Wade 2.0, and apparel line with the debut of Converse's fully integrated All In ad campaign. The campaign kicks off March 3 and encompasses print, TV and outdoor platforms.

Miami rapper Rick Ross created original music for the TV spot, which will air on ESPN, BET, MTV, Comedy Central and TNT. The spot also features the video scratching of VJ Jordan Laws.

This fully-integrated All In campaign was helmed by John Butler and Mike Shine, creative directors of the Butler, Shine, Stern & Partners agency.