FunMobility has launched a series of ringtone categories aimed at a variety of niche markets and users based on music genre. They include RockTones, RetroTones, LatinTones and ChristianTones. The company pointed out that the Rock and Christian music categories have been selling particularly well as ringtones of late, and led to their development as a specific sales channel. The ChristianTones feature was developed in partnership with EMI Christian Music Group.