The digital music franchise operator BurnLounge introduced the new version of its service at the South by Southwest music conference in Austin, Texas, this week, for the first time allowing fans to open their own BurnLounge digital music store at no upfront cost.

Previously, users who wanted to open a BurnLounge digital download store had to pay a franchise fee, and then oversee the establishment of satellite stores under their franchise umbrella, which led to many accusations of BurnLounge being a veiled pyramid scheme.

To circumvent this, the company has introduced a free social networking component called BurnPages, which lets users set up profiles that highlight their favorite movies and music, and link to a BurnLounge store to refer sales.

Fans who do open BurnLounge digital services can customize the content sold based on their own music preferences. Additional features now include the ability to sell ringtones.