BET Networks has introduced a mobile-based fan club for the series 106 & Park. The free service allows fans to receive artist news, ringtones and images of the show from their mobile phones, as well as receive early invites to special events and notifications of artist performances and appearances.

The club is offered directly to consumers, not in partnership with any individual carrier. Fans can join by texting a code-word to a dedicated number that BET has set up and is advertising across its programming.