Warner Music Group and Violator Management co-founder/CEO Chris Lighty have
formed the Brand Asset Group. Lighty will serve as CEO of the joint venture, which aims to manage and strengthen artist brands via corporate sponsorships, strategic marketing campaigns and brand extensions. As Brand Asset Group CEO, Lighty--who remains CEO of Violator--will report to WMG executive VP Kevin Liles and will work closely with execs at WMG labels.

The Brand Asset Group will work with artists in all genres of music, included, but not limited to, artists on WMG labels. In a prepared statement, Lyor Cohen, chairman/CEO of U.S. Recorded Music for WMG, says, "music and artists are at the core of everything we do. Our job is to build an infrastructure that can provide opportunities for artists."

Liles notes that "Chris' ability to transform artists into successful multi-media brands has made him a true pioneer."

Violator's roster includes 50 Cent, Missy Elliott, LL Cool J and Diddy. Of his new partnership, Lighty says, "Together, we can leverage our skills, relationships and our combined strengths in order to benefit the music industry."