Gracenote unveiled new software today designed to give mobile phones access to its media database for search and discovery services.

The technology allows users to identify songs against its database of 60 million tracks, and then offers the ability to acquire the tracks a number of ways -- either transferring from the user's PC or downloading from the carrier's digital music services.

It also allows phones with FM tuners to ID the songs playing on the radio stream, and provides music recommendations based on songs the user has identified over time.

The first phones to incorporate the technology are Sony Ericsson's new W910 Walkman pohne and K850 Cyber-shot, both of which were also introduced today.