Billboard has kicked off a strategic alliance with Latin music community and its parent company, Hoodiny Entertainment Group.

Under the new agreement, Billboard's digital sales team will represent the Hoodiny sites in terms of advertising sales. In addition, Billboard content will appear on Hoodiny-powered sites, in English and Spanish versions.

"This alliance comes at a very important time, as we prepare to launch the latest version of our platform, which will allow us to extend our reach beyond a single domain to powering other leading music and entertainment destinations," said Demian Bellumio, President of Hoodiny Entertainment Group, LLC.

ElHood, launched last year, has positioned itself as a leading Latin music community focused on connecting artists and fans in English and Spanish. Hoodiny's technology allows labels to combine video and music management services with social networking applications.