Wireless operator Sprint and Atlantic Records are reportedly joining forces to distribute music on pirate P2P networks in a unique mix of advertising and distribution.

According to the New York Post, Atlantic will flood various P2P networks with tracks from hip-hop artist Plies, each featuring the Sprint logo. The article says Sprint is paying a six-figure fee to underwrite the initiative, which will be split between Atlantic Records, the artist, his publishing company, and Media Defender (the company actually handling the P2P distribution).

The Sprint logo will remain embedded with the file, popping up when the song is played on either a computer or on MP3 player as a sort-of album art.

This is basically an advertising play by Sprint, and a sponsorship deal for Plies and Atlantic.