MusicNet, which provides the technology behind many of today's digital music subscription services, unveiled a plan to expand its content and technology portfolio to include music videos, TV and film -- changing its name to MediaNet Digital in the process.

The company's backend technology and licensed content is used by such music services as Yahoo! Music, MTV's Urge, and Microsoft's Zune, among several others.

The move to expand its services beyond music is both a natural extension of the company's media strategy as well as an acknowledgement of the challenges its clients face competing against Apple's iTunes in the digital music space.
It's not yet clear how the new video content will manifest itself in MediaNet's existing clients, nor has the company announced any new ones.