When Interscope Geffen A&M chairman Jimmy Iovine suggested the idea of a solo album earlier this year, Black Eyed Peas leader will.i.am was caught off guard.

"I'm thinking, 'Why would I do a solo project?' " he recalls. "I could just do an album with the Black Eyed Peas. It's a band full of solo artists. I knew whatever I did had to be more than just a solo album."

That it is. "Songs About Girls," due Sept. 25, is a multimedia explosion of ideas that not only features music-15 tracks, including the club-banging first single "I Got It From My Mama" and "S.O.S.," which he wrote for the Live Earth concerts-but also an hourlong movie that incorporates videos for eight of the album's songs.

Additionally, "Songs About Girls" will house a new Internet platform, Dipdive, that provides access to exclusive additional content and is designed so users can share in profits from anyone who picks it up from them.

Click here to read more on will.i.am's new release, Jimmy Iovine's involvement with Dipdive and the marketing campaign behind the album, which includes TV appearances, Gap ads and plans for a major Internet push.