Latin pop superstar Juanes is partnering with Sprint for the Oct. 23 release of his latest album on Universal, "La Vida Es...Un Ratico."

Starting today (Sept. 4) and for the next two weeks, first single "Me Enamora" is available as a full-track download and ringtone exclusively to Sprint Music Store customers. The song will subsequently become available to other carriers.

Sprint is also offering exclusive mobile video episodes showing behind-the-scenes footage of Juanes, starting with the "Me Enamora" music video shoot, in 10 installments rolling out between now and early next year.

Sprint is supporting the release with a national online and broadcast campaign, along with in-store signage and promotional material. The mobile carrier is also sponsoring Juanes' 2008 U.S. tour.