The Who will introduce a new subscription service to its thewho.com Web site Nov. 5, offering fans exclusive access to The Who content, ticket pre-sales and other benefits.

For $50 a year, subscribing fans can become official “Wholigans” and receive the following:
- Full access to every Who song ever recorded (available in 2008).
- “View From A Backstage Pass”: a double CD of live Who performances not available anywhere else (until a fan uploads it to the nearest P2P service).
- Access to message boards and streaming videos, and Pete Townshend’s blog
- A personalized e-mail with “thewho.com” domain where the band will send early news about upcoming appearances and releases.
- A 20% discount on The Who merchandise.