Machete Music will promote its new compilation of mostly up-and-coming West Coast Latin urban artists, "Rikraf Entertainment Presents: La Costa Nuestra," in movie theaters nationwide.

Beginning this week, single "Back to You" by Veze Skante featuring Myra is being featured in a two-minute spot on the Cinema Sounds network, which spins songs and announces artist and album names on an audio loop. The spots come on before and after movies and are also heard in theater lobbies.

The campaign will reach over 1,300 auditoriums in more than 140 theaters, and will run through the end of November.

The "Back to You" video was directed by Jessy Terrero, who directed the 2004 movie "Soul Plane" and has shot videos for Wisin & Yandel, Enrique Iglesias and Ludacris, among others. "La Costa Nuestra" was released Oct. 30, and features tracks by R&B artist Rigo Luna, Latin rap pioneer Mellow Man Ace and many unsigned artists.