Chile is taking a novel approach to fighting piracy. As part of the recently launched "Plan Santiago Más Seguro" (Plan for a Safer Santiago), people who buy pirated product in the streets of Santiago de Chile can be fined up to 99,000 Chilean pesos (approximately $200).

The fines apply to purchasing any pirated product, from music to purses. Those selling the product are also fined and their merchandise is confiscated. The new plan aims to make safer the streets of Santiago and has targeted mostly areas that have ambulatory sales.

The objective of the plan is not only to stop and prevent sales of illegal product, but also to prevent other crimes that typically happen in areas that sell pirated products, says police chief Jorge Constanzo.