The former editor-in-chief and managing editor of Muze, Inc., have announced the formation of The Tactic Company, which is dedicated to creating original entertainment content for handheld devices and web applications.

The Tactic Company will partner with social networking and recommendation sites, online retailers, and interactive web and mobile applications, expanding those sites' offerings with recommendations, links, original features, and critical writing.

The company is also developing its own suite of web and mobile entertainment products, to be introduced in the coming year.

The Tactic Company was founded by Paul Parriera, who previously led the editorial department at Muze, and Peter Krause, who served as a managing editor for the business-to-business search and purchase site for entertainment content.