BETA Records, an online marketing and promotion service for indie artists, is planning a new site, expected to go live early next year, that lets users discover new bands based on their similarity with bands they already know.

The company implemented audio fingerprinting technology from Audiobaba to power the service, that aligns indie artists with more mainstream acts with a similar sound. Users will enter in the name of an established act, hit search, and the results will list a number of new emerging artists that have similar styles and sounds.