Rawkus Records is launching a new social networking site called "The Rawkus 50" November 27 which will house 50 underground hip-hop MC's profiles and their music, which will be available on iTunes and other digital retailers.

Rawkus holds the music's digital rights while the artists own the physical rights. Each artist will receive marketing and promotion from Rawkus founders Brian Brater and Jarret Myer and the pair enlisted veteran hip-hop producer Slopfunkdust as the project's A&R director.

The Rawkus Records' Web site, rawkus.com, also houses other popular sites like RealtalkNY.net, smokingsection.net and therapup.net. Slopfunkdust used these sites to find the social site's 50 new artists.

Rawkus Records was founded in 1996 and launched the careers of hip-hop artists like Mos Def, Talib Kweli and Pharoh Monch.