Universal Music Group's classical label Deutsche Grammophon has revealed what it declares "impressive" download figures for the week following the Nov. 28 re-launch of its Web site.

The revamped DG site generated more than 50,000 music downloads, was attracted 85,000 unique visitors in the seven days after opening its virtual doors.

The Web store proved most popular with consumers in the United States, Germany, the United Kingdom, France and Switzerland, respectively, and accumulated a total of two million page impressions over the period.

The early results sit neatly with the ambitions of DG president Michael Lang. "On the visionary side," Lang told Billboard.biz recently, "the goal is to recapture the core classical consumer and give them a place and a platform to buy music, and certainly to be able to offer a much greater breadth of music - catalog and new releases - than has ever been possible."

DG on Tuesday kicked off a Christmas-themed campaign, and from Dec. 27 will introduce a limited edition sales promotion, where the top 100 albums will be offered at a 20% discounted price.