A tech-savvy Apple fan Richard Bullwinkle, chief evangelist for tech company Macrovision, weighs his love of iPod products versus his desire for an open digital environment.

"If we want consumers to have faith in electronic media, they have to believe that the content they buy will last longer than the few years we've all had iPods. Maybe electronic media won't grow in value like old records, but it has to give consumers confidence that they will be able to enjoy it for years to come."

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