Bubba Sparxxx has signed to Koch Records and brought along his New South Entertainment label. Sparks was previously on Outkast MC Big Boi's Purple
Ribbon record label, which was distributed by Virgin Records.

Sparxxx's will release his as-yet-untitled fourth studio album this summer plans to release a new mixtape introducing his New South artists by the end of the year.

2006's "Ms. New Booty" which reached No. 7 on the Hot 100 is Sparxxx's highest charting track to-date, according to Nielsen Soundscan.