Warner Music Group is licensing its catalog to SendMe Mobile, a direct-to-consumer mobile content distributor. The deal includes the standard content—ringtones, video ringers and images—as well as an expected series of exclusive content that will debut in the coming months.

The deal also extends to SendMe’s mobile sweepstakes service SoLow.com. Fans will be able to bid on such artist-based packages as a behind-the-scenes video shoot, or VIP tickets to concerts.