In a bid to reach the Latin marketplace, mobile aggregator/distributor PlayPhone has launched an all Spanish language site,, dedicated to mobile content for mobile phones.

The offering features translated content from PlayPhone's main site but will increasingly be customized for the Latin user.

Already, PlayPhone sells a broad array of Latin music, in addition to graphics, games and other content, including branded content from ABC, Cartoon Network and labels such as EMI and Sony BMG.

While was created specifically for the U.S. Latin market, the company has also launched a Brazilian site - - with customized content and is planning to expand in some seven Latin American countries.

Most immediately, PlayPhone will launch in Argentina next month.