The William Morris Agency will expand its electronic music roster through a new joint venture with British DJ Pete Tong. New York-based booking agent Joel Zimmerman will head up the new division, dubbed William Morris Electronic.

Under the new division, Tong will collaborate with the Los Angeles-based talent agency in signing, developing and representing electronic acts, as well as creating and programming electronic music programs. Along with being a renowned DJ, Tong has also been featured on BBC Radio 1's Friday night Essential Selection and Essential Mix radio shows.

As part of the expansion, Zimmerman will oversee William Morris Electronic. As the founder of electronic music-focused booking firm Division One, Zimmerman has booked artists in the genre for the past eight years. During the past two-and-a-half years, Zimmerman has worked in conjunction with William Morris Agency to book such acts as Fatboy Slim, Groove Armada, Pendulum, the Crystal Method, LCD Soundsystem and Basement Jaxx.

With his move to William Morris Electronic, Zimmerman brings along electronic artists Steve Lawler, James Zabiela, Booka Shade, Erol Alkan, Deadmau5, Lee Burridge, M.A.N.D.Y., Dieselboy, and Hercules and Love Affair, among others. William Morris Electronic's full roster can be viewed at

In addition to Tong and Zimmerman, William Morris Electronic will comprise existing William Morris Agency booking agents David Levy in London, Sam Kirby in New York and Marc Geiger in Beverly Hills, Calif.