Talk of a return to the relative glory days of a decade ago is often hostage to the fortunes of the modern music business. But the re-formation of the Verve has its supporters dreaming big.

The reunited British modern rock quartet, fronted by Richard Ashcroft, releases its "Forth" album Aug. 25 on Parlophone/EMI in the United Kingdom and internationally. It's the band's first album since its most successful, "Urban Hymns," appeared 11 years ago, and for the new album's U.S. appearance Aug. 26, the Verve will fly solo.

That release is on the group's On Your Own imprint via New York indie Megaforce, distributed by RED. It's previewed by the single "Love Is Noise," which in the United Kingdom is A-listed at national pop-rock BBC Radio 1 and C-listed at AC Radio 2. The track debuted last week at No. 5 on the U.K. singles chart. In the States, it has sold more than 6,700 downloads in two weeks of digital release.

"There's a real solid base for the band in America," manager Jazz Summers of Big Life Management says, "and quite honestly, if you can sell a couple of hundred thousand records, you make a lot more money than when you sell a million records for the record company."

Click here for the full story, including the album's marketing and radio strategy, the decision behind the move to Parlophone, and more.