Monster rock band Lordi will launch its new album at this year's Popkomm. The Finnish act releases "Deadache" (Sony BMG) internationally on Oct. 27.

The international music and entertainment business trade show takes place in Berlin from Oct. 8 to 11.

Lordi, who won the Eurovision Song Contest in 2006, will be part of the Popkomm Festival, which showcases hundreds of acts from around the world.

Lordi is playing the Finnish music industry's "Helsinki in Berlin" showcase at the K17 Club on Oct. 10.

Billboard is a media partner for Popkomm. Last year, the conference and exhibition had 886 exhibitors from 57 countries and attracted 15,420 visitors.