Cash Money/Universal Motown has launched a mobile subscription service to deliver ringtones, graphics, videoclips, text alerts and contest opportunities to fans of label artists like Lil Wayne, the Hot Boys and Birdman, Billboard has learned.

Cash Money Mobile will cost $9.99 per month, which will be charged directly to a user's phone bill. Universal kicked off the program with a soft launch in June, around the release of Cash Money breadwinner Lil Wayne's chart-topping "Tha Carter III." Since then, subscribers have had access to a dozen exclusive ringtones that comprise second edits, remixes and alternate takes.

The value-added content is delivered by mobile content distributor m-Wise, which hooks up carriers...

Click here for the full story including how this service is tailored for a specific group of fans, the upcoming projects that will incorporate Cash Money Mobile and more.