Using alternative rock to help introduce creative problem-solving skills to preschoolers: that’s the premise behind the Disney Channel’s “Imagination Movers,” a music-driven live-action series. Starring the New Orleans rock band of the same name, the half-hour program premieres Sept. 6 and will air daily (10:00 a.m. ET/PT, during the channel’s learning-focused Playhouse Disney programming block).

“We have seen first-hand how kids connect with the Imagination Movers and their music,” says Nancy Kanter, senior VP, Playhouse Disney Worldwide. “In addition to their catchy music, the Movers are positive role models for kids, encouraging creativity and the concept of brainstorming to solve problems.”

Filmed in New Orleans, each episode takes place at the Imagination Movers’ Idea Warehouse. That’s where the blue overalls-clad band brainstorms to solve various “idea emergencies” and simultaneously take preschool viewers on exciting adventures. Five songs written by the Imagination Movers, including two new original songs, are featured each episode via music video-type performances by the band.

Influenced by the Talking Heads, Beastie Boys and Prince, the Imagination Movers are comprised of four members (three of whom have young children): former journalist Rich Collins, award-winning teacher Scott Durbin, architect Dave Poche and New Orleans firefighter Scott “Smitty” Smith. Having released three earlier CDs, the band is now signed to Walt Disney Records. Its latest CD, “Juice Box Heroes,” was released in March of this year. The quartet also doubles as the series’ co-executive producers along with Emmy Award-winning writer/producer Rick Gitelson (“Rugrats”).

“Imagination Movers” is executive produced by Skot Bright and Sascha Penn of Penn/Bright Entertainment. In addition to producing music videos for U2 and Madonna, among others, the two have produced documentary films (Tom Petty’s “Runnin’ Down a Dream,” “Dave Chappelle’s Block Party”) and TV shows “Lincoln Heights”).

“When we started developing this project, we used to say, ‘It’s kind of like ‘Pee-wee’s Playhouse’ meets ‘The Monkees,’” says Bright. “But we don’t say that anymore because it’s an incredibly unique show. There are a good nine minutes’ worth of music in the 22-minute episodes.”

To help promote the 26-episode first season, the Imagination Movers performed Aug. 21 on “Good Morning America.” Disney Channel will also present various online and on-demand events starting Aug. 30. These include a full-length episode available for preview at Sprint TV will also exclusively premiere the show and make it available on demand for its mobile phone customers. Launching simultaneously on the U.K.’s Playhouse Disney channel, “Imagination Movers” will also be rolled out to Playhouse Disney channels and Disney Channels around the world through early 2009.