Radio Disney will debut "Next Big Thing," a multi-platform campaign around unsigned artists, this Saturday (Oct. 4). Beginning with Long Island quartet Push Play, the "N.B.T." program will feature a new act every two weeks for 22 weeks.

Radio Disney will air one-minute segments with artist interviews and song
excerpts four times a day. Listeners can vote for their favorites at and by texting NBT to DISNEY (347639).

The act with the most votes will perform at a Radio Disney concert. The winner will be announced Mar. 30, 2009.

Photos, two full songs and interviews with the bands will live both on the Web and the campaign's mobile site.

Radio Disney has been instrumental in building the careers of Walt Disney Music Group acts, which have come to dominate the network's playlist since the label group began developing its own roster a few years ago. The Jonas Brothers were featured on Radio Disney's new artist "Incubator" series while still on their debut Sony album.