Rihanna, Enrique Iglesias, Fall Out Boy and Lifehouse will play the National Football League's Pepsi Smash Super Bowl Bash at Tampa, Florida's Ford Amphitheatre. The two-night event Jan. 29 - 30 leads up to the Super Bowl Feb. 1.

Tickets for the Live Nation-produced event are priced at $20, $35 and $45. Actor Jerry O'Connell will host the first concert, featuring Rihanna, Fall Out Boy and Lifehouse. The show will broadcast live on VH1 at Jan. 29 at 9 p.m. ET.

The following day, Enrique Iglesias and Mexican pop act Belanova will play the Pepsi Musica Super Bowl Fiesta at the same venue. Additional performers are expected to be announced; the concert will be taped to air on Telemundo Jan. 31. The Latin concert is the latest effort to draw Latino fans into the National Football League, following a similar concert last year with RBD, Belinda and Camila.