Siente Music, the joint venture label between Universal Music Latino and Venevision International, will release the upcoming album by reggaetón act Tito “El Bambino,” known for his blend of the danceable rhythm with pop and tropical beats.

Tito is the latest major act to leave a major label. He was formerly signed to EMI Televisa. Tito recorded his new album, “El Patrón,” on his own, and has licensed the production to Siente, which will release it March 31.

Siente’s licensing agreement with Tito extends through various albums and covers all of Latin America in addition to the U.S. and Puerto Rico.

First single “El Amor” goes to radio Feb. 9. It’s described by Venevision VP of music Jorge Pino as a track that “adapts simultaneously to urban, pop and tropical formats."

Tito was formerly one half of the reggaeton duo Hector and Tito with Hector “El Father” before branching on his own and joining EMI Televisa as a solo act.