The five-times Grammy-winning partnership between bluegrass singer Alison Krauss and former Led Zeppelin frontman Robert Plant is getting another promotional push in the U.K.

The duo's set "Raising Sand," released by Decca/Rounder in the U.K., was named album of the year at the Grammys ceremony on Sunday (Feb. 8).

"Raising Sand," which is marketed by Universal Classics & Jazz in the U.K., will now be re-promoted off the back of the Grammys haul. Marketing activity will take place with bricks-and-mortar retailers, online retailers and digital stores. The marketing campaign will also be supported by a press and online advertising campaign.

The duo's track "Gone, Gone, Gone" will be re-serviced to all national and regional radio stations. It was originally the first single from the album, which was released in Oct. 2007.

Other Grammy winners have also been able to capitalize on their success. U.K. pop singer Duffy, who won best pop vocal album for "Rockferry," booked in TV appearances including "The Tonight Show With Jay Leno" on Feb. 9.

The eight-track "Deluxe EP," featuring tracks from the deluxe edition of her Mercury-issued album, was released Feb. 3 in the U.S. Mercury Records president David Massey tells that the EP release "was planned in conjunction with the Grammys, as were her TV appearances this week."