CBS Radio's KMVK (Movin)/Dallas has dropped its rhythmic AC format in favor of Spanish-language hot AC "Mega 107.5." No word yet on who's programming.

"Movin" PD Nikki Nite and promotion director Eric Landrum remain for the time being, but the rest of the staff has exited.

Mega, which targets a 25-54 demo, is celebrating the launch by airing 10,000 songs in a row by artists like Maná, Juanes, Reik, Gloria Trevi, Marc Anthony and Paulina Rubio. The station can also be heard on and on cell phones, like the iPhone and Blackberry.

"We are thrilled to bring Hispanic listeners throughout Dallas/Fort Worth a station they can call their own," CBS Radio Dallas/Ft. Worth senior VP and market manager Brian Purdy says. "Mega's sound will be unique to the market and something we fully expect the Hispanic community will immediately embrace."