Wrigley has launched an Internet music competition to promote its "5" brand of gum. The "Vive Tu Música" (Live Your Music) campaign will have five bands compete in a televised final where they'll perform for Mexican pop group Camila.

The winning group will receive a recording session with an established Latin music producer. Through March 12, bands can submit their audition videos at www.vivetumusica5.com.

Fans will be able to vote online to choose the finalists, which will play at a show April 30 in Santa Monica. LATV will cover the competition.