Australian animal welfare organization the RSPCA is almost $40,000 Australian ($28,616) better off thanks to the online music memorabilia auction Rockin' Relief, which closed April 22.

Rockin' Relief raised a total of $39,661 Australian ($28,373) in funds for the RSPCA Victorian Bushfire Appeal. Among the top-priced items auctioned was a Gibson guitar signed by performers from the March 14 Sound Relief Melbourne concert, which went for $3,000 Australian ($2,146); a Gibson Epiphone electric guitar signed by Duran Duran, which sold for $2,222 Australian ($1,590); and a Billy Joel autographed harmonica, which was picked up for $1,230 Australian ($880).

The initiative was conceived and organized by Michael Gudinski's Frontier Touring company, and powered by Web site designer bwired, as a means to help out the widely-overlooked animals which had been injured by the Victorian bushfires.

"I'm very pleased with the end result for Rockin' Relief," comments Gudinski, managing director of Frontier and chairman of the Mushroom Group of companies. "It's great to know that the money raised will be going to such a worthwhile cause. It was wonderful to see so many people bidding such generous amounts."

Gudinski also quipped, "The only downside to the whole auction is that I was bidding on a couple of items and was outbid."

A total of 99 items were donated for the auction.