The U.K. Music Managers' Forum (MMF) has outlined an agenda for change and growth that will aim to shake off any "old boys' club image," following a survey of its members.

A root and branch review of operations has been completed by CEO Jon Webster and new chairman Brian Message, a partner in Courtyard Management and manager of Kate Nash and co-manager of Radiohead.

The organization is aiming to expand into a more proactive trade body with a larger membership. The membership committee has a mandate to pursue its objectives and will report back in September.

The MMF will work to help its members gain access to funding via the new Enterprise Finance Guarantee (EFG), for which the government guarantees 75% of a loan offered by banks, from £1,000 ($1,600) to £1 million ($1.6 million). The MMF has already been in talks with the Royal Bank of Scotland about ensuring its members can benefit from the scheme.

"We all know it [funding] is more of an issue now than it's ever been," said Message, referring to the reduced investment in acts available from record companies.

The managers' body will also work to ensure that there is a closer relationship between brands and managers via the MMF, develop training and mentoring, and attempt to provoke change in the practises of the live music industry. It will also maintain its united front with the recently formed Featured Artists Coalition.

"There are all kinds of reasons why record companies are not the only power now," said Keane manager Adam Tudhope. There has already been a meeting between the managers and five major brand agencies.

Webster added that a meeting of the membership this week proved that managers "want to step up to the plate." He conceded that there had previously been "criticism that we were a bit of an old boys' club" but there was now "an agenda for change."

The survey findings revealed that 76% of members have multiple business interests, while 95% would invest in artists if they had the funds. The results also show that 70% have been in management less than 10 years; 72% manage four artists or less.

Brand opportunities would be explored by 97% of respondents, according to the survey, while 85% are looking to live and merchandise to sustain their artists' incomes and 73% expect recorded music to be less than 50% of artist earnings this year.

Recorded music is used as a loss leader - such as download giveaways - to sell other things by 60% of respondents. On the live front, 90% want an overhaul of current industry ticketing practises and 92% want to reduce merchandise concession fees at venues.

The survey was completed by 225 managers and the findings were presented to a meeting of 130 managers in London this week. "We needed to know what our membership wanted," said Webster.

The MMF worked with a consultant on its survey and the organization is considering a name change when it reports back in September.

Webster also confirmed that its 'Roll of Honour' awards ceremony would not take place this year but is likely to return in 2010; he said there would be a networking event this year instead.