Sacha Baron Cohen and his brother, composer Erran Baron Cohen, will appear at the THR/Billboard Film & TV Music conference Oct. 29-30 at the Beverly Hilton in Los Angeles.

The two will discuss their collaborations on "Da Ali G Show," as well as feature films "Borat" and "Brüno." "Borat" grossed $128.5 million at the box office; "Brüno," which comes out on DVD Nov. 17, grossed $60 million. While Sacha Baron Cohen is known for appearing in public in his latest character incarnation, he'll make a rare public appearance as himself at the THR/Billboard Film & TV conference.

The panel will be moderated by author and journalist Dan Kimpel, and is presented by ASCAP.

To register for the conference, please go to