U.K. trade body the BPI has named pop artist Robbie Williams as the recipient of the outstanding contribution to music award at the 2010 BRIT Awards.

Williams will close the ceremony with a performance at the Feb. 16 event at London's Earls Court, to be screened live on ITV1.

"Robbie is one of the outstanding artists and performers of his generation," said Ged Doherty, chairman of the BRITs Committee, in a statement. "It will be an absolute thrill to have him at the BRITS 30th anniversary show receiving the outstanding contribution award. We are delighted."

Williams, a former member of pop group Take That, already has 11 BRIT Awards following a 20-year career.