EMI has licensed its content to ad-supported music site Free All Music, according to sources and evidence on the site, making it the second major label to come to terms with the Atlanta-based startup. EMI has not yet announced the licensing deal. As detailed in Billboard.biz's product review of Free All Music, tracks from many EMI artists are currently available for download, such as Coldplay, Radiohead, Norah Jones, Lily Allen and Fever Ray.

Free All Music, currently in private beta, is the latest attempt to give users free music in exchange for their attention to advertisements. The site offers a limited number of unrestricted MP3 files per week. In return, users must watch one video advertisement of their choice before downloading each track.

Universal Music Group announced on Monday that it has licensed its content to Free All Music. No other majors or indies have yet announced licensing deals with the startup.