Urban Latin star Don Omar is the latest Latin music star to venture into Haiti in an effort to help victims of the earthquake. Don Omar (real name William Omar Landrón) is flying to Haiti later today with actor Vin Diesel on a private plane loaded with food and supplies that the two artists will personally deliver to victims. Don Omar says his objective is to raise $1 million via donors—including businesses and artists—to construct orphanages for children who have lost their parents during the earthquake.

Don Omar, whose record label is called Orfanato Music Group, was already in the process of building an orphanage on land he donated in neighboring Dominican Republic. He will be working with the same development company that is helming that project to build a similar orphanage in Haiti from scratch.

Don Omar will also donate the proceeds from sales of a digital single to his Haitian relief efforts.

Already in Haiti with members of Habitat for Humanity is singer Ricky Martin. Also, on Jan. 19, reggaetón duo Wisin & Yandel donated $200,000 to Haiti relief efforts, with $100,000 going to rebuild the St. Joseph’s orphanage in Port Au Prince, which is run by non profit Hearts With Haiti, and $100,000 going to purchase generators that will be distributed to various community organizations in Haiti.