An iPhone app called LoKast from NearVerse which allows users to share content from phone-to-phone is starting to gain traction. We originally profiled LoKast in our SXSW preview issue, where the company launched. Since then, the company says the app has been downloaded more than 125,000 times, and is being used by more than 30 bands.

The way it works: Artists need to make their tunes available to the service. One of them is Echo & The Bunnymen, which used LoKast to distribute exclusive tracks to Coachella attendees last month. LoKast has also partnered with NY-based marketing company GiantStep to distribute playlists including music from such artists as Balun, DJ Sun, Mark Farina, Salvator Santana, Scott Hardkiss, Soulstice and the Pimps of Joytime. Additional artists working directly with LoKast are The Boxer Rebellion, The Ruse, Bazaar Royale, BlackMahal and Katia at SXSW, and Shooter Jennings, Fiard to Midland, Nonpoint and Jets Overhead at Coachella. And another 15 performers at the recent Bamboozle Festival did the same.