The latest iPhone app trend among artists is focusing on games rather than music. The latest is an app from the Gorillaz called “escape to Plastic Beach.”

From the release:
Escape to Plastic Beach is a 3D (Unity) action game in which Murdoc floats and fights above Plastic Beach HQ on his Doom Glider to foil 2D’s repeated escape attempts whilst battling ghost pirate ships, and a mix of other hazards and obstacles.

It includes tracks from the “Plastic Beach” album and voiceovers from the Gorillaz bandmembers.

The app was designed by Matmi New Media. Learn which artist-based app will be chosen as the best of the year at Billboard’s Mobile Entertainment Live: The Music App Summit, Oct. 5 at Moscone West in San Francisco.