Atlantic Records and ESPN will team to feature the label's artists in promotions surrounding the 2010 college football season.

Artists including T.I., Janelle Monae, Shinedown, Zac Brown Band and B.O.B. will have their music featured during games and in-studio bumpers, as well as over highlight reels. During Saturday primetime games, live performance footage from Switchfoot will be shown.

The bands will be featured across ESPN's telecast platforms -- including ABC, ESPN 2 and ESPN International.