-- Apple is making a few moves to help app developers. First, it has decided to lift restrictions that prevented developers from using third-party tools to rewrite the code from another platform. That means an app developed for the Android marketplace, for example, can more easily be created for Apple’s App Store. Second, Apple will publish guidelines to help developers determine which apps can be sold in its store. In other words, developers won’t have to submit an app and guess if it will pass muster.

Such changes are necessary to keep Apple’s IOS mobile platform competitive against the growing threat of Android. According to the latest IDC Worldwide Quarterly Mobile Phone Tracker report, the Android operating system will grow from its current 16.3% market share to 24.6% in 2014. That would put it second behind Nokia’s Symbian at 32.9%. IDC expects Apple’s IOS to fall to 10.9% in 2014 from 14.7% now. Demand for smartphones is healthy, the firm says, as 270 million smartphones will ship in 2010, up 14%.

Piper Jaffray is similarly bullish on the growth of Android. A new analyst report says in the next five years Android could run on about half of all smartphones. In effect, Piper Jaffray expects Android to gobble up not only some of Apple’s share but also that of Nokia and RIM as the two companies reach out to Google for software.
(AP, CNET, Forbes)

-- Posse.com, an Australian music promotion web site, has relaunched after obtaining investors and a commercial partnership with EMI International. The site allows fans to support their favorite Australian artists online. Users are given a unique link for promoting events, CDs and downloads. Each click that leads to a sale results in a commission for the fan. Investors in Posse.com include Michael Smellie, former Sony Music global chief operating officer and Melbourne-based Artesian Capital. (The Music Network)

-- Is Hans Pandeya going after several large BitTorrent sites? According to TorrentFreak, a Winnepeg law firm has offers out to buy several sites, and it doesn’t sound far-fetched that Pandeya is behind them. Pandeya, CEO of Swedish company Global Gaming Factory, gained notoriety for his odd plan to turn The Pirate Bay into a legal service. That went nowhere. If history is any indication, these proposals will also go nowhere. Given how difficult it can be to acquire legal, licensed music for a music service with no ties to piracy, the odds of BitTorrent sites going legit are about zero. (TorrentFreak)

-- Vanity Fair has a profile worth reading on Sean Parker, a Napster co-founder and early president of Facebook. These days Parker is involved in startups as a managing partner of Founders Fund, which has invested in Spotify.

“Today, Parker spends most of his time finding and managing investments for Founders Fund, (Peter) Thiel’s venture-capital shop. His current passion: a London-based music company called Spotify, which he thinks can finish the job that he and Fanning started with Napster—this time, legally. (Spotify lets you listen to music from almost any artist on any label, gratis, through ad-supported streaming.) Not everything Parker touches, however, necessarily turns to gold. A little while back, he was shelling out money in an unsuccessful bid to expand a hand-painted-clothing company. He was also briefly brainstorming with a group that included his old crony Shawn Fanning and the 18-year-old founder of Chatroulette, Andrey Ternovskiy, about how to turn that voyeuristic live-video networking site into a full-fledged service." (Vanity Fair

-- No surprise here: Google will appeal its copyright case loss in a German court. (AP)

-- Digital distributor IODA and Next Big Sound have entered into a worldwide partnership that will allow IODA clients to merge their sales data with Next Big Sound’s social analytics data. That means people will be able to compare their digital sales with, for example, YouTube views and gains in Twitter followers.

Next Big Sound is part of a new wave of data-driven decision making. The Colorado-based company made our Top Ten Digital Startup list released in August. Combining web analytics with digital sales data makes sense. The ability to find the cause behind changes in unit sales means smarter marketing decisions. The key, however, is to guide people through the process and reduce the flow of information to a manageable amount. (Press release)

Assorted Links
-- Swedish authorities raided multiple locations – ISPs and homes – on Tuesday in an effort to target a filesharing network called “The Scene.” (The Local)
-- China and Britain sign a copyright agreement that will promote intellectual property in China. (The Engineer)
-- ASCAP members can get 25% off TuneCore distribution. Go here for more info.