The changes at Nokia just keep coming. This summer, the company jostled its Comes With Music strategy by rebranding it Ovi Music Unlimited and rolling it into its broader content portal. This month also saw the departure of CEO Ollie-Pekka Kallasvuo, which opened the door to additional departures of other high-level executives and board members.

And at this week’s Nokia World conference, it’s become clear that music is no longer the tip of Nokia’s content spear. In a blog post, Forrester’s Mark Mulligan outlines this last point very clearly, noting that while Nokia’s music service saw great expansion in the last year—particularly in emerging markets—its now just one part of a far broader content strategy.

For instance, it will now integrate the popular Foursquare location service in its handsets. It’s also struck a deal to bring Skyrockit’s Romplr music remixing app to Nokia’s Ovi Store for optional download.

But at the end of the day, it’s all about the phones. Nokia introduced several new lines of smartphones and more basic models aimed to shore up its model line and better target the U.S. market. But it has a long way left to go.